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Have It Your Way

September 16, 2011 by Matt

Mustang Customizer Ford Website Options

A fun palate-cleanser for a chilly Friday: Ford’s new “customizer” website for their 2012 Mustang.

Beyond how much fun it is to play with and think that the automaker could actually deliver the combination of options selected, it’s refreshing to see Ford replicating a big part of what made the Mustang a runaway success in the ’60s: The ability to customize the car any way you want. I mean, how cool is it that the factory gives you 8 different air dams and 22 different wheel options to choose from? And they let you select the under-window trim strip color and headlight design, among other things? Amazing. Forget 2 or 3 pre-bundled “option packages;” this is how car buffs want to buy their cars. Provided you’re willing to wait for the factory to assemble “your” Mustang, it seems like it would boost new car sales significantly too, as chances are slim a second-hand pony car is going to have exactly the collection of features you want. It’s genius.

Between the essential goodness of the car and ability to tailor one precisely to your tastes, Ford really is firing on all cylinders.

Filed under: Ford, Media, Muscle Cars, News

4 Comments

  1. Michael B says:

    Based on the title, I was expecting this article to be about Burger King. :shifty

    I do like the Mustang, despite it’s flaws (live rear axle anyone?). It is only one of two new American cars I would consider buying off the top of my head. The other would be the Jeep Grand Cherokee SRT8 (not that I could afford that), since it is the successor to the awesome ’98 5.9 Limited.

    • Matt says:

      Thanks, now I’m hungry for Burger King. :) Though I guess that’s my own fault… Haha.

      The live axle apparently isn’t as much of a liability in practice as it looks to be on paper. Ford seems to have done a 911-like massaging of awkward, outdated technology into something very competitive.

      Off the top of my head, the only other American car I would consider would be the 6-speed Caddy CTS-V wagon. It’s not quite as ugly as the coupe, and just the idea that an American company had the cojones to release a 6-speed, RWD wagon with a monstrous engine makes me happy.

  2. John D says:

    5.0 GT in custom dark blue w/ white stripes, hood pins, more aggressive air dam, w/ the same wheels/grill/hood you have pictured there. That’s my way…rockin’ the highway. ;)

    • Matt says:

      Hmm…something like this?

      John's Mustang GT

      I’d rock that. Might change the grille to something simpler (i.e. without lights). The side stripes weren’t available without the “GT500” script; I’m sure they are in reality. I like it. :)

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