Spannerhead Dot

Infiniti Emerg-E Concept:
Mid-Engined Bandwagon

March 29, 2012 by Matt

Infiniti Emerg-E EmergE Concept Show Car Silver

It’s ironic the new Infiniti Emerg-E is called a concept car. After all, a concept is supposed to showcase new engineering solutions or styling directions for an automaker, and the Emerg-E offers absolutely nothing original on either front.

Infiniti Emerg-E EmergE Concept Show Car Silver

First, the design. For an easy Emerg-E recipe, take one part Jaguar C-X75 concept car, a dash of Lexus LF-LC grille, and a soupcon of new Acura NSX proportions. Maybe tweak a line or two here or there, slap an Infiniti badge on the nose, and voilĂ : Your Emerg-E. It’s actually quite amazing the Japanese automaker didn’t anticipate design critics in the industry immediately perceiving the similarities, especially since the three cars listed have all been released fairly recently, and are thus fresh in everyone’s memory. The whole affair reinforces a perception Infiniti have created for themselves over their twenty-plus years of existence: That of a car company in a perpetual state of catching up, of nipping at the heels of their competition, cribbing their ideas where necessary but unable to put forth anything truly original on their own. Design-wise, Infiniti’s new concept does absolutely nothing to dispel that notion, and I’m surprised more automotive news outlet aren’t calling them on it besides little comments here and there, such as, “[T]he nose looks a bit long, and incongruously, it seems to offer a riff on the spindle grille that Lexus is rolling out portfolio-wide” from Autoblog article linked to above. C’mon, guys. This kind of photocopied styling is going to continue until a design gets truly and deservedly panned. I hope I’m not alone in this.

Infiniti Emerg-E EmergE Concept Show Car Interior Inside Cockpit Console Dash Dashboard

Under the skin, the copycatting continues. An oh-so-trendy pair of 200 hp electric motors deliver power to the rear wheels, batteries recharged by a 1.2l gasoline engine, much like the system in the Chevy Volt. I suppose Infiniti really didn’t have any original ideas here either, since every new shiny vehicular object on a rotating pedestal has been powered by a collection of electric motors for several years now.

I want to like Infiniti; I really do. They were kind of awesome once, with their “Japanese BMW” ambitions, but somewhere along the line they lost a creative spark. And if they’re ever really going to experience a breakthrough in the marketplace, they’re going to have to recover it and put forth something truly groundbreaking and visionary. The Emerg-E concept isn’t it.

Filed under: Aesthetics, Alternative Propulsion, Concept Cars, Infiniti

Leave a Reply