Styling Faux Pas: Giant Logos
This unfortunate trend seems to be especially virulent among Japanese firms, notably Infiniti, Mazda, Lexus and Honda.
It’s hard to grasp how large these logos really are except by viewing them in person. They’re honestly close to saucer-sized.
There are a couple of theories as to the cause of the trend. One is a recognition of the fact that many Japanese cars share very similar and bland styling and their automakers want to distinguish them from their peers by way of branding instead of rest-of-car design. Also, it could be that there’s a trend toward larger grilles in general, and thus logos must grow in size proportionately.
Lexus has indisputably been the worst offender lately, having seemingly fallen completely into the “make the logo bigger” upper-management mindset that drives designers, like myself, nuts. Not only that, in contrast to the other automakers’ good sense in reserving the larger logo for, oh, their larger cars, Lexus seems to take great pleasure in slapping the massive emblem on even their entry-level models, like the CT200h shown above. Furthermore, the automaker’s logo isn’t the most attractive, smacking of a corporate focus-group development process; more detailing within the logo itself (think Porsche or Cadillac) might make it work better.
Here’s hoping this tacky trend peters out rapidly.
Image credits: netcarshow.com
Editor’s note: This post is part of an ongoing series highlighting automotive styling missteps. Read the other installments here: