Spannerhead Dot

Hoping for Mediocrity?
The Alfa Romeo 4C

March 11, 2013 by Matt

Alfa Romeo 4C 2014 White

A “launch edition” of Alfa Romeo’s mid-engined Boxster-fighter, the 4C, was recently unveiled during the 2013 Geneva Motor Show, Motor Authority reports. As the first morsel of Alfa’s upcoming reintroduction here in the States, we enthusiasts should sit up and take notice.

Alfa Romeo 4C 2014 White

It will be fantastic to see Alfa return to the American market. There’s been a real decline in the number of desirable new cars that make absolutely no rational sense from an ownership perspective, and however Alfa has improved its cars’ reliability and other left-brained attributes, the brand will forever be associated with their charismatic yet heartbreaking cars of years past. So as crazy as it sounds, I actually hope their 4C compares unfavorably to its competitors like the Boxster in a number of key areas; being unable to make a case for the Alfa from a rational standpoint will only enhance its romantic appeal. A healthy dose of numeric mediocrity (as long as it doesn’t come at the expense of subjective sweetness) will only ensure that those who buy it are fully committed to the idea that the essence of a car is more than its power figures or Nürburgring lap times, and who better to make that case than Alfa Romeo?

Image credits:

Filed under: Alfa Romeo, News

Leave a Reply