What on earth, BMW?
So the Mercedes CLS had already established the “4-door coupe” niche in massive fashion a few years before, and BMW’s response was…this? Either the Bavarian automaker’s market research had somehow shown car shoppers were hungry for a quasi-backpack-toting, deformed version of their handsome 5-series sedan, or the “attractive” part of the 4-door coupe equation was totally lost. It seems BMW thought the awkward grafting of a hatchback onto a typically well-proportioned shape would exploit an unexplored corner of the market, but it’s difficult to imagine who would gravitate toward such a stunted shape.
In a way, the 5-Series GT represents the most cynical demonstration yet of its manufacturer trying to coast on brand capital alone. Sure, it might drive well enough, and with the 400-hp, 4.4l twin-turbo V8, the 550i specification can certainly move along at a decent clip, but what about the 5-Series GT, above all else, communicates “Ultimate Driving Machine?” Precious little, and it’s that slogan and mindset that established the BMW brand in the public eye as the premier choice of driving enthusiasts, and by extension those who wanted to convey an impression (real or no) that they appreciate sharp-driving cars. Sadly, with experiments like the 5-Series GT (among others), the focus that made BMW’s reputation is slowly being chipped away. The open question is how long the brand’s luster can remain untarnished with the general buying public after the enthusiast community has moved on to greener pastures.
Image credits: netcarshow.com
Editor’s note: This post is part of an ongoing series wherein we discuss unsuccessful cars whose styling was their overlooked (or denied) Achilles heel. Read the other installments here: