
“They just don’t understand a single word we’re on about.”
—Jeremy Clarkson on the American focus groups assembled by NBC to preview an American version of the hit British car show, Top Gear.
The latest attempt to pitch a Top Gear-like show to an American audience, Adam Carolla’s The Car Show debuts this Wednesday on Speed TV.
When it finally arrived on History, I gave Top Gear US a fair shake; I really did. I wanted it to work, but maybe it was something about the strained and forced chemistry of the hosts, perhaps it was something as superficial as the lack of British accents giving their car geekery a hokey feel, or it could have the desperate attempt to ape absolutely everything about the British show—whatever the reason or reasons, although it had some good moments, overall, it just didn’t work for me. I stopped watching after the first half-dozen episodes.
And though I wish Adam Carolla the best in his new endeavor, I have a sinking feeling it’s going to be more of the same. The promo, in particular, has the same sort of “chopped and edited to improve the comic timing” feel the Top Gear US spots had. Also, they’re pitching the “four guys yakking about cars” theme from the get-go. I wrote this about Top Gear US soon after it came out, and the same could apply to The Car Show:
Thing is (and I’m not terribly familiar with the first few seasons of the current format of Top Gear UK), it seems like the British show didn’t start out with an emphasis on inter-host chemistry and crazy challenges. I mean, they had them, but the first “great race” (DB9 vs. Train, IIRC) didn’t happen until what, Season 4? Up until that point it was pretty much a factual, well-made show that reviewed interesting cars. They wouldn’t have been able to do something like the Vietnam Special until much, much later.
Top Gear US is making a mistake if it thinks it can “force” the chemistry from the very beginning. Much better to front-load the show with entertaining reviews of cool cars and let the inside jokes develop at their own pace.
It’s kind of a catch-22, though, since it’s an open question whether a “factual car show” would hold the attention of American audiences long enough to allow the rapport between the hosts to develop. I kind of doubt it.
With this latest attempt at a American car show, I guess we’ll see. Until then, I remain loyal to Clarkson, Hammond and May.